What your bouquet's colour
is really saying
Red for love is kindergarten stuff. What the rest of the palette signals, when white is wrong, and how to pick a colour that lands the message you meant.

Reds and pinks
Red still means romance and everyone knows it, which is exactly the problem: it's the expected move. Deep red reads 'serious relationship'. Coral and hot pink read 'early days, fun, a bit cheeky'. Dusty pink is the thinking person's romantic: warm without the drama.
Sending red roses to a colleague's farewell is a statement, just not the one you meant.
Whites and creams
White means two opposite things in Australia: sympathy and 'clean, considered, can't-go-wrong'. Context decides which. White at a funeral is grief; white at a housewarming is style.
Watch it in hospitals too, some wards read all-white as funeral flowers. When in doubt, soften with cream and green rather than pure white, it reads gentler.
- Sympathy: whites + soft greens, always safe
- Thanks or congrats: cream with a warm accent
- Avoid pure-white for births, read as formal
Colour is the message before the card gets read. Pick it on purpose.
Yellow, orange, purple, blue
Yellow is friendship and get-well, warmest option going. The old 'jealousy' meaning is dead, nobody under 60 knows it.
Orange is enthusiasm: new job, new business, new house. It photographs loud, which is the point.
Purple reads admiration and a little luxury, good for mentors and milestone birthdays. Blue barely exists in nature, so dyed blue reads 'novelty', fun for a laugh, wrong for anything tender.


When colour backfires
Real-world mismatches we've quietly fixed over the phone: all-red for a work colleague (read romantic), all-white for a new baby (read clinical), black-wrapped 'dramatic' bunch for a get-well (read ominous).
The rule that saves you: match the colour to the relationship, not the occasion. Tell us who it's for and we steer it. The order form has a box for exactly this.
Still torn? Order florist's choice and write three words about the recipient in the notes. We'll pick the palette. It's literally the job.
Flowers for this?
Tell us who it's for in three words. We pick the palette that says the right thing.
- Florist's choice always an option
- Photo approval before dispatch
- Same-day across Perth
Keep reading
All articlesSay it in colour
Tell us who it's for and what happened. We pick the palette, you sign the card.
Order a bunch

